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Make Your Customer the First Line of Defense

Tom Cronkright, Published on July 25, 2017

Our co-founder Tom Cronkright provides an overview of his upcoming session for this year’s ALTA One conference. The following post appeared on the ALTA Blog last week:

Cyber fraud is unhinged and has hit an epic level in real estate transactions.  Wire fraud activity increased 480% last year in the title industry alone and cyber crime is estimated to reach $2T by the end of 2019.  To put this in perspective, only eight countries in the world are expected to have GDP above $2T this year.

Cyber criminals are successfully using phishing scams to gain access to the email accounts of trusted parties in a transaction (agents, lenders and title providers) to introduce last minute changes to the funding process so that the buyer and/or seller will transfer funds to fraudulent company accounts.  Most customers are easily tricked and nearly defenseless from these sophisticated acts of crime.

What’s the solution?  It’s a layered approach that must include transforming our clients from fraud targets into strong allies who can help prevent fraud.

This engaging ALTA ONE session will dive deep into the following topics:

  • Improving internet hygiene;
  • Layering security to lower risk profiles;
  • Seeing fraud before it starts;
  • Do’s and Don’ts for communication; and
  • Things that will “never happen” during a transaction

With the help of our customers, we can reduce fraud and turn our focus back to creating a great closing experience.  Each participant will leave with a Top 10 Fraud Prevention Tips that can be shared with all agents, lenders, buyers and sellers to protect against fraud.

Thomas Cronkright is the co-founder and CEO of Sun Title, one of the largest commercial and residential title agencies in Michigan. Cronkright will speak more in depth about this topic during a session titled Make Your Customers the First Line of Defense” at ALTA ONE in October. Click here to register for ALTA ONE.


Tom Cronkright

CEO and Co-Founder @ CertifID

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