William Finn
5 min
Real Estate
Aug 4, 2023
When I joined CertifID 18 months ago, mortgage payoff fraud was the hot topic. With payoffs becoming the largest source of loss from incoming recovery requests, our customers were proactively reaching out and asking us if we had any way of expanding our technology to protect this part of a real estate transaction.
12 months ago, we launched our solution: PayoffProtect (or “PoP” as we lovingly call it). The problem to solve seemed simple: verify payoff details and stop fraud. Alas, there was so much to learn. We quickly realized that fraudsters were targeting payoffs because…well, it’s easy. The industry is complex; with more than 5,000 lenders, infinite protocols, and loads of human intervention, preventing payoff fraud was a big challenge. Our biggest learnings ended up creating our strongest value to customers. Here’s what those entailed:
Anybody who's ever picked up the phone to confirm wiring instructions knows what I’m about to say…It can be incredibly difficult, time consuming and frankly, shocking. In both the research to build PoP and eventual launch, we uncovered:
Our solution: In building PayoffProtect we not only wanted to automate the payoff callback, but we also wanted to save our clients time and the risk of human error.
We learned fairly quickly that payoff processes can change as company policies evolve. Change is good, right? It is when everyone, especially lender representatives are made aware. When those changes aren’t trickled down, we see:
Our solution: Verify payoff instructions instantly through PoP. In the event PoP cannot instantly verify details, our team gets involved.
We knew the lender space was vast, but more than 5K lenders nation-wide? That’s a lot of banks, the majority of which have their own protocols and processes. In the absence of a holistic approach to payoffs, we see:
Our solution: The more payoffs we verify, the better our system becomes and the more fraudsters we’re able stop.
The lender space is complex to put it lightly. With every payoff that flows through PayoffProtect, we further demystify the industry: removing the risk and hours associated with callbacks, taking the guesswork out by instantly verifying account details, and finally, connecting the dots by bringing a consistent process to a distributed industry.
Customer Success Team Lead
Will began his career as an analyst in the mortgage industry after graduating from Santa Clara University. Since then, he has applied his skills wearing many different hats for multiple startups. In his free time, you can most likely find him out fly fishing on any number of rivers.
When I joined CertifID 18 months ago, mortgage payoff fraud was the hot topic. With payoffs becoming the largest source of loss from incoming recovery requests, our customers were proactively reaching out and asking us if we had any way of expanding our technology to protect this part of a real estate transaction.
12 months ago, we launched our solution: PayoffProtect (or “PoP” as we lovingly call it). The problem to solve seemed simple: verify payoff details and stop fraud. Alas, there was so much to learn. We quickly realized that fraudsters were targeting payoffs because…well, it’s easy. The industry is complex; with more than 5,000 lenders, infinite protocols, and loads of human intervention, preventing payoff fraud was a big challenge. Our biggest learnings ended up creating our strongest value to customers. Here’s what those entailed:
Anybody who's ever picked up the phone to confirm wiring instructions knows what I’m about to say…It can be incredibly difficult, time consuming and frankly, shocking. In both the research to build PoP and eventual launch, we uncovered:
Our solution: In building PayoffProtect we not only wanted to automate the payoff callback, but we also wanted to save our clients time and the risk of human error.
We learned fairly quickly that payoff processes can change as company policies evolve. Change is good, right? It is when everyone, especially lender representatives are made aware. When those changes aren’t trickled down, we see:
Our solution: Verify payoff instructions instantly through PoP. In the event PoP cannot instantly verify details, our team gets involved.
We knew the lender space was vast, but more than 5K lenders nation-wide? That’s a lot of banks, the majority of which have their own protocols and processes. In the absence of a holistic approach to payoffs, we see:
Our solution: The more payoffs we verify, the better our system becomes and the more fraudsters we’re able stop.
The lender space is complex to put it lightly. With every payoff that flows through PayoffProtect, we further demystify the industry: removing the risk and hours associated with callbacks, taking the guesswork out by instantly verifying account details, and finally, connecting the dots by bringing a consistent process to a distributed industry.
Customer Success Team Lead
Will began his career as an analyst in the mortgage industry after graduating from Santa Clara University. Since then, he has applied his skills wearing many different hats for multiple startups. In his free time, you can most likely find him out fly fishing on any number of rivers.