Privacy Policy | CertifID

CertifID, Inc’s Privacy Policy

Last modified: August 1, 2024

This Privacy Policy describes the manner in which CertifID, Inc.(“Company,” “we,” “us,” “our”)collects, uses, maintains, and discloses information when you use our website at certifid.com (the “Website”), including all content, information, services, and functionality offered through the Website, and any other Company websites, products, services, mobile and desktop applications, or other offerings (hereinafter collectively referred to as the “Services”).

This Privacy Policy does not apply to information collected by us offline or information that is collected by third parties through any application or content that may be linked or accessible to the Services, including the Website. Some content or applications, including advertisements, are served by third parties, including advertisers, content providers, and application providers. We do not control these third parties’ tracking technologies or how they may be used. You should review the policies of or contact such third parties for information regarding their privacy practices.

Registered users of our Services that are subject to an end user license agreement (EULA) or a master services agreement should refer to those agreements for additional privacy notices.

Your Acceptance of These Terms

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Collection, Use & Sharing of Information

In order to provide our Services and to fulfill other purposes as outlined below, we need to collect and process some information. “Personal Information” is information that can be used to identify you, and we have provided specific examples of the Personal Information we may have collected about you below. Personal Information does not include de-identified or aggregated information, which is information in which identifiable information is removed and that cannot reasonably be used to identify an individual. We may use de-identified or aggregated information for any purpose, and we share de-identified or aggregated demographic information not linked to any Personal Information with our business partners, affiliates, and advertisers.

Categories of Personal Information We Collect:

Identifiers, such as name, postal address, e-mail address, telephone number, internet protocol address, and driver’s license number when using CertifID Match.
Physical characteristics, such as height, weight, eye color, hair color, contained on driver’s licenses when using CertifID Match.
Biometric information, such as facial recognition when using CertifID Match.
Demographic information, such as citizenship and sex.
Geolocation data is gathered when users interact with the Website.
Textual content may be gathered when such content is uploaded by users of the Services.
Internet or other similar network activity, including information regarding your interaction with an internet website, application, or advertisement.
Financial information, such as bank account and routing numbers.

Categories of Sources for Personal Information We Have Collected:

We have received Personal Information from users of the Services through their direct interactions with our Services, including when corresponding with us, participating in surveys, searching our Website, or accessing our Services through our Website.
We have collected Personal Information, such as technical data, usage data, and internet and other similar network activity, through automated technologies, such as cookies, flash cookies, and web beacons, and users’ interactions with our Services and from service providers.
We have received Personal Information from our service providers, business partners, and other third parties.

Our Business or Commercial Purposes for Collecting Personal Information and Categories of Third Parties to Whom the Information is Disclosed:

Identifiers are collected to market to individuals, provide users with our Services, to improve the quality, safety, and security of the Services, to customize and improve our Services, to administer your account and process your requests related to the Services, to respond to direct inquiries, and for any other purpose to which you consent. We may share identifiers with our subsidiaries and affiliates, our contractors, service providers, and other third party partners that assist us to provide our Services, to a buyer or other successor in the event of a merger, and other parties to which you have authorized us to share your Personal Information
Physical Characteristics are collected to provide users with our Services, to improve the quality, safety, and security of the Services, to customize and improve our Services, to administer your account and process your requests related to the Services, to respond to direct inquiries, and for any other purpose to which you consent. We may share physical characteristics with our subsidiaries and affiliates, our contractors, service providers, and other third party partners that assist us to provide our Services, to a buyer or other successor in the event of a merger, and other parties to which you have authorized us to share your Personal Information
Biometric information is collected provide users with our Services, to improve the quality, safety, and security of the Services, to customize and improve our Services, to administer your account and process your requests related to the Services, to respond to direct inquiries, and for any other purpose to which you consent. We may share biometric information with our subsidiaries and affiliates, our contractors, service providers, and other third party partners that assist us to provide our Services, to a buyer or other successor in the event of a merger, and other parties to which you have authorized us to share your Personal Information
Demographic information is collected to market to individuals, provide users with our Services, to improve the quality, safety, and security of the Services, to customize and improve our Services, to administer your account and process your requests related to the Services, to respond to direct inquiries, and for any other purpose to which you consent. We may share demographic information with our subsidiaries and affiliates, our contractors, service providers, and other third party partners that assist us to provide our Services, to a buyer or other successor in the event of a merger, and other parties to which you have authorized us to share your Personal Information
Geolocation data is collected to market to individuals, provide users with our Services, to improve the quality, safety, and security of the Services, to customize and improve our Services, to detect security incidents, to protect against fraudulent, malicious, deceptive, or illegal activity, and for any other purpose to which you consent. We may share geolocation data with our subsidiaries and affiliates, our contractors, service providers, and other third party partners that assist us to provide our Services, to a buyer or other successor in the event of a merger, and other parties to which you have authorized us to share your Personal Information
Textual content is collected to market to individuals, provide users with our Services, to improve the quality, safety, and security of the Services, to customize and improve our Services, to administer your account and process your requests related to the Services, to respond to direct inquiries, and for any other purpose to which you consent. We may share textual content with our subsidiaries and affiliates, our contractors, service providers, and other third party partners that assist us to provide our Services, to a buyer or other successor in the event of a merger, and other parties to which you have authorized us to share your Personal Information
Internet or other similar network activity is collected to market to individuals, provide users with our Services, to improve the quality, safety, and security of the Services, to customize and improve our Services, to detect security incidents, to protect against fraudulent, malicious, deceptive, or illegal activity, and for any other purpose to which you consent. We may share internet or other similar network activity information with our subsidiaries and affiliates, our contractors, service providers, and other third party partners that assist us to provide our Services, to a buyer or other successor in the event of a merger, and other parties to which you have authorized us to share your Personal Information. For example, we use Google Analytics to understand how visitors engage with our sites or applications. If you do not want Google Analytics to be used in your browser, you can install the Google Analytics Opt-Out Browser Add-On, provided by Google.
Financial information is collected to market to individuals, provide users with our Services, to improve the quality, safety, and security of the Services, to customize and improve our Services, to detect security incidents, to protect against fraudulent, malicious, deceptive, or illegal activity, to administer your account and process your requests related to the Services, to respond to your direct inquiries, and for any other purpose to which you consent. We may share financial information with our subsidiaries and affiliates, our contractors, service providers, and other third party partners that assist us to provide our Services, to a buyer or other successor in the event of a merger, and other parties to which you have authorized us to share your Personal Information.

In addition, where consistent with applicable laws and regulations, we may disclose Personal Information in all categories above:

to prepare, negotiate, or perform a contract with you;
to respond to subpoenas, court orders, or other legal process or otherwise as required by law or the competent government or judicial authorities;
to establish or preserve a legal claim or defense;
as part of corporate restructuring, sale of assets, merger, or divestiture; or
to prevent fraud or other illegal activities, such as willful attacks on our information technology systems.

Sale of Personal Information
We do not sell your Personal Information to others, as the term Sell is defined under the California Consumer Privacy Act, without your consent. We do not disclose any Personal Information to third parties for their direct marketing purposes without your consent.

Choices and Access Concerning Your Personal Information

Your choices regarding our use and disclosure of Personal Information

We give you certain choices regarding our use and disclosure of your Personal Information for promotional purposes. You can review and change your personal information by logging into the Website and visiting your account profile page. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly

You may opt out from receiving electronic communications from us by contacting us using our contact information below. If you no longer want to receive promotional-related emails from us, you may opt out according to instructions in such communications. Please note that if you opt out of receiving marketing-related messages, we may still send you important administrative messages.

Access, change, or deletion of Personal Information

To the extent applicable law provides you with the right to review, correct, update, or delete Personal Information that you previously have provided to us, please contact us using our contact information below to do so. We will respond to your request consistent with applicable law.

California Shine the Light Law

Under California law, California residents have the right to request in writing from businesses with whom they have an established business relationship (a) a list of the categories of personally identifiable information, such as name, email address, mailing address, and the type of services provided to the customer that a business has disclosed to third parties during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To request further information regarding the California Shine the Light Law, please contact us using the information below.

Data Integrity and Retention

The security of your Personal Information is important to us. We employ a number of organizational, technical, and physical safeguards designed to protect the Personal Information we collect, including safeguards such as firewalls and SSL technology. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your Personal Information. If you have a user account for the Services, you are solely responsible for maintaining and protecting the confidentiality of your account username, password, and other account information in your possession. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website

We will only retain your information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for your information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data Relating to Children Under the Age of 13

Our Services, including the Website, are not intended for or directed at anyone under the age of 13 (or such other age as may be restricted under local law). If we are made aware that we have received such information, or any information in violation of our policies, we will use reasonable efforts to locate and remove that information from our records.

If you wish to have your child’s information removed, please contact us using our contact information listed below.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account and/or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you. We encourage users to frequently check this page for any changes to our Privacy Policy.

Security and Compliance Documentation

Additional information about CertifID compliance against global standards including certifications, attestations, and audit reports can be found here.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

CertifID, Inc.
3601 South Congress Ave, Suite D200
Austin, TX 78704
support@certifid.com