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From Fraud to Solution

CertifID was founded by Lawrence Duthler and Tom Cronkright, experienced attorneys and award-winning business leaders of Sun Title, one of Michigan’s largest title agencies which has been ranked as an Inc. 5000 company for the past four consecutive years. In 2015, Sun Title fell victim to a social engineering fraud that cost the company nearly $200,000. The fraud, which stemmed from an elaborate transaction scheme that took place over two months exposed Tom and Lawrence to the level of industry knowledge fraudsters acquired.

Immediately following the fraud, Tom and Lawrence spent two years collecting a portion of the money that was stolen and discovered even more elaborate and complex schemes being perpetrated on the industry. Through that experience, they identified a need in the marketplace to create a real-time solution to verify identities and documents in financial transactions – CertifID was born. Having lived through a significant fraud event and having to continually combat the threat on a monthly basis the founders of CertifID know how critical the need is for this solution in the title, real estate, and lending industries. Their experience, partnerships, and leadership team positions CertifID to become a leader in the fight to eliminate fraud in real estate and financial transactions.

Our Leadership


Thomas W. Cronkright II


As an accomplished entrepreneur and licensed attorney, Tom has founded and led award-winning businesses to receive honorable recognition in their respective fields; he is also a highly sought-after speaker who lends his expertise to the world of real estate and lending-related topics across the country.


Lawrence R. Duthler


After finding great success as a CPA and corporate attorney, Lawrence followed his passion as an entrepreneur and helped build one of the largest title agencies in Michigan. He is a visionary leader in customer service, process, and organizational development. He is a regular speaker on real estate and leadership topics.


Yagmur Coker


Yagmur is a serial entrepreneur and highly accomplished software developer and has had multiple successful exits in the technology space. He thrives on leading teams to tackle some of the toughest issues in technology.


Bill Hook


Following his national award-winning sales career, Bill has brought a personal side to the world of technology and statistics. His passion for finding data-driven solutions and helping others has proven to be an essential combination for merging people with technology.


Brent Schipper


Brent has an extensive background in both government and private sector technology. Besides directing the technology for one of the largest title agencies in Michigan, he has served on the IMAN consortium board as well as aided in multiple company start-ups including a technology consulting firm and wireless internet service provider.

Manuel Zamora


Manny has over 10 years of experience leading engineering teams at startups including NetApp and TextPlus. He also created Today in History app with over 10 Million downloads.



Hon. Joseph J. Murin


With over 40 years experience in the mortgage and banking industries, Joseph has found himself as the President of Ginnie Mae under two administrations and the CEO of Lender Services. He currently serves on several prominent boards and is the Chairman of JJAM Financial.


Srinath Kuruvadi


As a thought leader in digital security and privacy, he has held significant positions in tech security; including Google, Facebook and currently with Snapchat. An amazingly bright individual with a passion for security infrastructure and developing strategies to meet today’s evolving security demands.


Carlos Gutierrez Jr.


Carlos’ background in government, international development, and law complements his passion for adding value to the commercial sector. An avid angel investor, Carlos is also the founder of Highline Point Group, LLC., a strategic advisory firm focused on early-stage companies. He is involved in many philanthropic endeavors and is a published author.


Trezevant Moore


With over 30 years experience in the capital markets and mortgage, REIT, GSE, servicing and insurance markets, he has served in many senior leadership roles including SVP of Freddie Mac. As a prominent leader with FirstKey Mortgage and Promontory MortgagePath, he continues to drive strategy and efficiencies in the residential mortgage markets.


Tyler Adams


Tyler is a detail-driven individual who thrives on leveraging technology to create value for companies and users. His experience and knowledge of product design have been instrumental in helping many Fortune 100 companies find successful solutions for everyday problems.


John Brennan


John’s passion lies in creating technology to solve big problems. After spending time with Microsoft and BAE, he started several tech-based companies, including Buzz Table that was acquired by Sysco in 2015.


Al Will


As an experienced CEO, Al is a leader in information services. He has over 30 years experience in the title and lending industries and has held numerous executive level positions in his career. He has a passion for leveraging technology to improve process and customer experience.

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