5 Real Estate Technology Must-Haves

From online dating and fitness to social media and gaming, there seems to be an application for everything.

‍After having to confront a dramatic shift in how people buy and sell homes over the last few years, the same can now be said for real estate technology too.

In fact, new real estate technology available gives real estate professionals new options when it comes to connecting with potential buyers and sellers, streamlining workflows, securing their processes and documentation, and much more.

As with any other digital innovation, however, it can be hard to separate the wheat from the chaff and find those real estate technology options that actually make your workflow easier and your business more productive versus those that end up being a waste of money.

Fortunately for you, the experts at CertifID have come together to consolidate a list of the real estate technology must-haves for your real estate business all in one place.

Let’s dive in.

5 Real Estate Technology Must-Haves

Whether you’ve decided the mantra “If it ain’t broke, don’t fix it” should continue to apply to your real estate business’s workflow or because you’re nervous about investing money and time into introducing new technologies, then you’ve probably haven’t seen some of the new options out there on the market.

While every technology won’t be a fit for every business, the idea of being open to new options to streamline and digitize your business can not only introduce new efficiencies but can also open up new doors to attract and work with new customers.

Here are just a few of the top examples:

1. Virtual Tour Software

After handling work conference calls remotely and keeping in touch with family remotely for years, customers’ comfort with extending the use of technology into the early stages of home buying has caught on quickly. 

Here are some of the top technologies helping customers save time and real estate professionals to boost interest in their properties:

• Periscope
• SpeakingPhoto
• Virtual Staging Solutions‍

2. Contract Management Software

Customers have not only become more comfortable with handling transactions online, but many have also come to prefer handling contract paperwork digitally, including e-closings.

In addition to helping your business meet customer expectations for efficiency and electronic options, new contract management software options can be a big win for your international operations. 

Here are some of the platforms making waves in easing the notoriously complex and lengthy real estate contract process:

• PandaDoc
• Dotloop
• Brokermint‍

3. Digital Signature Software

As with other personal and professional transactions, customers are also comfortable with handling aspects of their real estate closing electronically, including the final signature process. With the dramatic rise in e-closings, having digital signature options gives real estate professionals more options to meet the needs and preferences of their customers.

While there are some many players in the digital signature market, some of the more common names you will see include:

• HelloSign
• DocuSign‍

4. Wire Transfer Data Collection Software

Unfortunately, the convenience of online and digital real estate processes has also caught the eye of cybercriminals looking to take advantage of both technical vulnerabilities and human nature.

Perhaps the biggest financial risk comes in the form of wire fraud, where cybercriminals intercept and manipulate the wire transfer process in hopes of having funds sent to them instead of the legitimate party.

The CertifID platform provides customers with:

• End-to-end encryption to collect wire account information
• Responsive support to ensure a smooth experience for your clients
• Up to $1 million Lloyds of London insurance policy for each transaction

5. Customer Relationship Management Software

The real estate business runs on relationships and the power of a strong referral, and real estate professionals can still leverage the power of technology to help juggle customer relationship management (CRM).

Real estate professionals have more options when it comes to industry-specific CRM platforms:

• Zillow Premier Agent CRM
• HubSpot CRM
• Streak CRM

Bringing It All Together

Every real estate professional has their own preferences when it comes to integrating technology into their workflow, but the ability to improve the security of your operations, connect with a new generation of tech-savvy customers, and minimize the time spent on administrative tasks so you can focus more time on your business cannot be denied.

Whether one of these options or several of them caught your attention, it is important to keep your eyes on the horizon for tomorrow’s digital innovations to keep your company at the cutting edge and to provide your customers with the experience they deserve.

Want to make it even easier to stay ahead of the latest trends in real estate technology? Take a moment to subscribe to CertifID’s newsletter, The Wire.