Introducing business verification: Building a more secure community together

Your feedback is at the heart of everything we do at CertifID, from the webinars we host to the products we build.

After hearing repeatedly from you, our customers, about the hassle of verifying businesses, we’re thrilled to announce our new business verification feature, available to CertifID customers starting April 15, 2025.

What exactly is ‘business verification’?

It’s your quick, reliable way to confirm that a business is legitimate before sending funds or sensitive information. No more tedious manual research or uncertainty—just straightforward, trusted verification.

Since its beta release in February 2025, business verification has already cleared over $250 million in transactions. By making this feature accessible to all our customers, we are confident that we can help more businesses feel secure when interacting with the organizations they do business with.

What types of businesses can you verify?

Our new verification feature can clear any organization that meets the criteria of a verifiable business presence.

While real estate-related businesses like title companies, law firms, and escrow companies get the fastest results, our platform can extend to other industries through KYB (Know Your Business) processes, fraud detection algorithms, and additional verification by CertifID specialists.

Why we created this feature

Simply put: You spoke, we listened. Many of you described the challenges of verifying businesses like title agencies, law firms, real estate brokerages, lenders, and construction companies—especially those lacking online profiles. 

Initially, we addressed this need through PayoffProtect, but your request showed us there was a bigger opportunity to help your business stay secure. Now, business verification stands on its own, seamlessly integrated into the CertifID platform.

Business verification’s singular role is addressing gaps in organizational legitimacy (i.e., making sure you’re dealing with a real business). When paired with CertifID’s other products (like Match, which verifies individuals), it creates comprehensive protection for all aspects of your transactions. 

Business verification builds upon our united front against fraud

We share regularly that fraud is better fought together—and we put that into practice! Being part of CertifID means joining forces with a network of trusted peers.

What’s more, every verification contributes to a growing, shared knowledge base that helps everyone work safer and smarter. By leveraging business verification, you’re actively contributing to—and benefiting from—a stronger, more secure community. Here are four ways in particular you’ll experience the difference with this rollout:

• Broader protection: From commissions to 1031 exchanges to vendor payments, we’ll help you safeguard more transactions.
• Reduced risk: Business email compromise (BEC) remains one of the most significant threats facing businesses today; this lets you tap into our data arsenal to fight back.
• Increased time savings: You can automate business verification to free your team from manual research and allow them to focus on core business tasks.
• No new tools to learn: Business verification is already baked into your existing CertifID platform—there are no additional tools to learn or onboarding sessions needed.

Plus, you’re covered if something goes wrong. If the business and accompanying wire instructions are verified by CertifID, then that wire is also covered by CertifID’s insurance and the level of protection you purchased in your annual subscription.

Start verifying businesses today

At CertifID, our goal is always to listen closely to you—our customers—and use your feedback to solve real problems you face every day. We’re proud to be the only wire fraud protection solution specifically designed for the real estate industry offering dedicated business verification. 

For our customers: business verification is already included with your CertifID annual subscription and is ready to use. Just contact your Customer Success Manager for support or tips. 

If you’re interested in learning more about CertifID’s fraud prevention solutions, contact our team today to learn more or schedule a demo—we're here and eager to help.

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