What is Culture-Led Growth?

In the world of tech startups, product-led growth is a common strategy. Here at CertifID, we’ve been building and operating under a complementary strategy that we believe will catch on: culture-led growth.

Since our earliest days, we’ve focused not only on what we set out to do (protecting our customers’ money from real estate fraud), but also how we do it. In other words, we’ve built the company with culture always at the forefront. We’ve learned from the example of companies who grow rapidly but in so doing lose the culture that made them successful in the first place. We didn’t want that to happen to us.

That’s why we’re so proud to announce that we are certified as a Great Place To Work and that we are an Inc. Best Place to Work. These awards are based entirely on employee feedback and reflect our commitment to cultivating a strong, positive workplace culture where all employees can thrive. This means our amazing team members directly contributed to this achievement by sharing their experiences on what makes CertifID a fantastic place to work. 

This strong culture enables our company success in a number of ways.

Customer experience

Internal culture is reflected in how every one of our employees interact with external stakeholders. Customers rate us 4.8 out of 5 stars in G2, and our industry’s leading partners choose CertifID as their preferred wire fraud protection platform. Key aspects of our culture enable us to show up for our customers every single day across the entire organization. 

• A strong mission: We are a team of fraud fighters focused on keeping our customers’ money out of the hands of criminals. Our mission keeps us united and gives us meaning.
• Trustworthy leadership: Our leaders are known for their integrity, honesty, and dedication to employee well-being. 100% of employees say management is honest and ethical in its business practices. That’s an amazing stat!

Product delivery 

Staying ahead of fraud requires constant vigilance and innovation. Our culture enables our product, engineering, and design teams to continually up-level their performance. 

• Opportunities for professional growth: We invest in our people by providing them with the resources and support they need to develop their skills and advance their careers. We know our employees are our greatest asset. When they grow, we grow with them.
• Strong core values: Our values are reflected in a word: PROGRESS. Each letter stands for a specific value. And those values aren’t just words on a page. They guide our strategy, our work, and how we treat each other and our customers. They support an environment where employees feel valued, respected, and empowered to do their best work.

Business performance

CertifID is focused on solving a complex set of problems that cause real estate fraud. It’s through high levels of connection and collaboration that we can design, market, deliver, and support the industry’s most comprehensive solutions attuned to those market conditions. 

• Inclusion: We foster a culture of open communication, where everyone feels empowered to contribute their ideas. Survey results and action plans are shared with all employees. There are several avenues to provide feedback and many suggestions have been implemented over the years. 100% of employees say they care about each other here and are treated fairly regardless of their background..
• Collaboration: “Collaborative” was the top word used to describe CertifID in survey results. That collaborative approach is essential in the work we do to meet the needs of a diverse set of customers, partners, and consumers. And we’ve done so while navigating the seismic shifts in remote and hybrid work. 

These awards wouldn't be possible without a strong culture and amazing people. 97% of employees said CertifID is a great place to work compared to 57% of employees at a typical U.S.-based company. We’ll stay focused on continuing our culture-led growth mindset, and ensuring CertifID remains a great place to work for years to come. We are incredibly excited to continue this journey together as a team.